2024 STATE OF B2B SALES 
PERFORMANCE REPORT

Dive into the juiciest insights and hottest trends  that are shaking up the sales game and uncover the challenges, strategies, and key to success. 
Don't miss out – the future of sales awaits!

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Salesroom vs zoom

WE CRUNCHED THE NUMBERS

and they might surprise you…

4 out of 5

sales calls have a
manager present

75%

of sales pros do not consistently follow their sales methodology

98%

of sales pros admit their CRM data is inaccurate & inconsistent 

sALES REPS AREN’T 
HITTING THEIR QUOTAS

Nearly 90% of sales pros do not feel very confident in customer calls. Low confidence is likely to be a key contributor to the failure to meet sales targets.

THE #1 CHALLENGE?
OBJECTION HANDLING

70% of sales pros cite objection handling as their top challenge in sales calls. There is clearly a crucial need for targeted training, which could boost sales performance and drive revenue growth.

COULD GEN-AI BE THE 
SECRET TO SUCCESS?

Nearly 80% of sales pros recognize the value of AI sales tools in automating repetitive tasks and providing real-time sales coaching, battle cards, and insights. 

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